He has also co-authored two books on “Advertising Works 12” and The Digital State.” Alison is also a regular media commentator and has appeared on such programmes as Question Time, BBC Politics Live and ITV's This Morning. In this opening session, the panel take a deep dive into: The creative in any advertising campaign is key to the success or failure of what you are trying to achieve and the rules to knowing your audience are no different in the LGBT+ community. We are certainly planning on doing more with Mediatel in the future. Rich created the first gender pronoun converter app, a tool that helps any business communicate properly with non-binary staff and clients, he is also part of OUTvertising, The Advertising and Marketing industry’s LGBTQI+ lobbying group. Referring to the sense of pride surrounding the Olympics, Millard continued, “in 2012, if you put a union jack on things, you’d make yourself feel pretty good about stuff. She is the co-host of America Did What? ID5's technology enables publishers to increase programmatic revenues and improve user experience with privacy by design, and allows ad tech platforms to operate more efficiently and to maximise the value of data and inventory. Katherine started her career working for a magazine publisher and went on to work for a number of leading market research agencies in the UK before becoming an independent consultant in 2007. To date, Minute Media’s owned and operated destinations include The Players’ Tribune, 90min, 12up, DBLTAP, Mental Floss, The Big Lead, and FanSided. David Pidgeon was editor between 2012 and July 2020. In his spare time, you will find Demi playing poker, in the boxing gym or practising Yoga. Previous article Disney+, the most significant D2C general entertainment launch yet, arrives across Europe. The event on Thursday, June 25, is presented as a double-header by Mediatel Events – The Future of Publishing and The Future of Diversity: Pride in Advertising. Mediatel Events is a global leader in delivering world-class leadership forums, networking opportunities and information sharing to the television, media, adtech, telecoms and advertising industry. She runs the media divisions of the agency, ensuring that behavioural planning principles are applied across everything we do. She has a long history in media and ad tech, working previously at companies including Innovid, Classic FM, Associated, and Centaur. Industry co-innovation credits include: Ads.txt, RTB, Header Bidding & DCO. Demi Abiola is a Publishing Director at PHD media, where he joined in September 2005. She is also a former competitive bodybuilder, entertainment executive and the first Vietnamese internationally published fitness author. From 23rd - 25th November, we will gather senior leaders and experts in #publishing, #OOH, #TV, #video, #mediatrading, #audio, #gaming and #entertainment to look ahead to the future. He was the president of the Society of Editors for 2013-2014 and has been a member of the Society since its formation in 1999. Michaela joined Mediatel News as a reporter in 2018, before being promoted to News Editor in June 2020. We run large global events along with domestic conferences, private briefings and bespoke breakfast seminars around the world attracting over 5,000 attendees from 60 countries. In the UK, she is the Technical Consultant to two ‘joint industry currencies’ providing audience estimates: The Publishers Audience Measurement Company (PAMCo) and Route – Outdoor Media Analytics. Media and publishing marketing strategies and insights – short cuts to articles and case studies on marketing and advertising TV, radio, newspaper, magazines and more He made the move into digital in 2004 with Yahoo before spending six years with Microsoft from 2005 working in several roles before leading the client team in 2010. James Mitchinson is the editor of The Yorkshire Post, recently awarded Most Trusted Newspaper in Britain status by PAMCo. His current client portfolio consists of amongst others; Warner Bros, HSBC, VW brands and Diageo. Stand out ads 2020 Gallery: Throughout the year we have collated our favourite ads that appeared in ... our news brands. • Board advisor for Queer Britain Museum, Vagina Museum, London Mayor’s Night Czar LGBTQ + Venue Forum Advisory Group, Atlanta Public Schools LGBTQ Task Force and City of Atlanta Asian heritage month advisory board. MTL.PL - key executives, insider trading, ownership, revenue and average growth rates. Will the increased digital reach of traditional publishers mean that advertisers spend more with this sector? He worked at Optimedia before becoming Commercial Director at newly founded ZenithOptimedia Group in 2003. The Future of Media streamed online across two days in November. Mediatel Conversations Episode 10 - Stepping Back Outdoors - How OOH Leaders are Planning for the Future August 05, 2020 In our tenth episode, the Deputy Managing Director of Mediatel Group, Nicola Mullett, brings together four leaders from the biggest outdoor media owners in the UK to find out how they got through the last five months and why they are optimistic for the fu From 2011, he was Yahoo’s Managing Director, UK & Ireland, responsible for leading Yahoo’s biggest market outside the US. Now, Karl heads up the EMEA sales and client service teams at 4C. Prior to 4C Karl spent nearly three years with the Silicon Valley company Dynamic Signal who provide an employee communications and engagement technology. Like-for-like revenues from existing clients rose 6% and Zenith increased its awards haul at […] All this needs to be automated, orchestrated. In 2020, Amazin became the first Asian LGBTQ Athlete to be honoured at the Brooklyn Nets 4th Annual Pride Night at the Barclays Centre in Brooklyn with the 'Game Ball Delivery’ and during 2020, Pride Month, Amazin partnered with The Advocate to host the first Pride Month Asian LGBTQ voices Instagram live series on their Instagram. Its digital portfolio attracts over 0.6m unique browsers per day generating over 1m page views per day. Let’s hope that one of the ones that does is the increasing amount of people consuming content from our fantastic publishing industry.” As we all look to the immediate future and the longer-term change we are in the midst of, the brands we can trust are the brands we’ll keep. He oversees the accelerated publisher adoption of LiveRamp’s Authenticated Traffic Solution (ATS), and helps uphold the company’s commitment to helping publishers grow revenue streams, optimize yield, and demonstrate marketing value. As legendary ad man Sir John Hegarty put it: “Creativity can change the way we feel about something and will stay with us for eternity”, and that is why on October 14-15 Mediatel Events and Glug Events are partnering to bring our audiences together for a two-day celebration of creativity. Whichever way you slice it there are more ways to make money from publishing than ever before. 14 Ottobre 2020 Online Per saperne di pi ù. We run large global events along with domestic conferences, private briefings and bespoke breakfast seminars around the world attracting over 5,000 attendees from 60 countries. Right now, if I saw a product with a union jack on it, I wouldn’t buy that thing, because it feels like a politicized statement rather than a collective statement.”, Agreeing, Belinda Beeftink, research director, IPA, added: “I think it’s quite dangerous for brands to align themselves with whatever their notion of Britishness is, because across generations, we can see from the research that Mail Metro Media have done that people’s ideas of Britishness are very different according to their generation.”, For Beeftink, it is okay to work with Gen Z on redefining Britishness, but only if it is authentic. Mediatel has always been my go to source for the best media information and news, and now it also offers excellent ‘must attend’ industry events. Mediatel Events Ltd is a jointly-owned events and publishing business formed by Hubble Media Ltd and Mediatel in July 2016. The company has gone from strength to strength under James’ leadership to accelerate its revenue diversification and digital development strategy, which has paid strong dividends. Ian was appointed to the position of Executive Director of the Society of Editors in October 2017. Lunch. Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox. Elliot Millard, head of planning at Wavemaker, explained further that "Britishness" is quite hard to define, but with the added lens that different generations will interpret it slightly differently, the danger of getting it wrong is high. Now at The Times and faced with one of the biggest news surges of our generation, the decision fell on him to either follow a number of competitor newsbrands who opened up the paywall on any Covid-19 related content, or once again stand true to his beliefs that audiences would see the value in what The Times narrative would be on this subject. She joined from SpotX, part of RTL Group, which works with publishers and broadcasters across Europe to monetise their premium video content across desktop, mobile and connected TV. Download Whitepaper. Mediatel Events Ltd is a jointly-owned events and publishing business formed by Hubble Media Ltd and Mediatel in July 2016. MediaTel recently held a seminar looking into the future of national newspapers. Once Chief Revenue Officer at Trinity Mirror (now Reach Plc), he left the newsbrand publisher three years ago to join the world of magazine media at Hearst – a move he has since described as like finding his “spiritual home”. • First Asian Stonewall UK sports champion ambassador and first Asian out athlete to appear in the Stonewall UK ‘Rainbow Laces Campaign’. Babs is a seasoned executive with decades of experience in sales, business development and strategy across several successful media and technology companies. In a time of such flux, we asked five industry experts what the future of publishing will look like: Lorraine Candy, former editor-in-chief of Elle UK, incoming Sunday Times luxury content editor. Link. Contact us Burleigh House, 357 Strand, London WC2R 0HS 020 7420 3252 firstname.lastname@example.org. Our approach is guided by three principles. Michael joined The Economist in 2018 and is currently SVP, Global Digital Revenue. In our seventh episode, Mediatel News' Editor, Michaela Jefferson, interviews James Wildman, president of Hearst Europe and CEO of Hearst UK, to discuss the impact of Covid-19 on the business, and what the future holds for the publisher's magazine brands. Rich Miles is CEO + Founder of The Diversity Standards Collective and agency that consults, creates and checks for authenticity in all content that features or targets diverse communities. The Future of OOH. Future Thinking is delighted to win the Mediatel award for Best Media Research Tracking Project at the 2019 awards ceremony, alongside our client Nuffield Health. Mediatel Events, the company behind the Future of TV Advertising, Connected TV World Summit, and The Future of Brands events – which also publishes Videonet and Mediatel News – will recognise and celebrate the very best in media leadership with the launch of the Media Leaders Awards 2021. Why the brand will be the last form of competitive advantage Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said. Matthew Rogerson is Director of Public Policy at Guardian Media Group where he is engaged on issues including data privacy, editorial freedom, issues of dominance in the digital economy and the broader question of the future of the high-quality news media. Find out more about the UK's most comprehensive aggregator of media data. His role sees him working closely with editorial publishers, creators as well as Esports leagues and teams to bring the best content to the passionate gaming community on Twitter. In this session, Mediatel News editor David Pidgeon looks at what this means for the future of publishing by speaking to a number of industry experts including Tracy De Groose (Chair, Newsworks), Belinda Beeftink (Research Director, IPA) and Simon Redlich (Chief Executive, ABC). Two weeks on from the Future of Diversity: Standing Shoulder to Shoulder digital event, Mediatel’s Steven Scaffardi hosted a roundtable debate looking at how the ad industry can live up to the promises it made in response to the Black Lives Matter movement. James has worked in the media industry for over 25 years and joined Hearst from Reach PLC (previously Trinity Mirror) where he was Chief Revenue Officer from 2014 with responsibility for commercial revenue across the group. Log in. Having grown into highly respected international conference, networking and publishing organisation, Hubble Media merged with Mediatel in 2016 to create Mediatel Events Ltd. Today Justin is a Director of Mediatel Events, working around the world to provide high-level networking and information sharing across the broadcast, media, digital and advertising industries. Paul has over over 17 years commercial experience in the digital advertising sector, with the last 10 spent in programmatic focused roles. From debating the cookie and questioning the importance of non-advertising revenue to publisher growth, to the cross-generational divide in media representation and retaining cultural relevance, the future of publishing is not so decisively clear. A champion for publisher-supported advertising, Jason continues to advocate for premium content and the democratization of information to keep the internet free in a post-cookie world. CLIENTELE EXPANSION / PRESERVATION. State of Retail. We constantly invest in our technology and human resources to ensure that effective, flexible services are delivered directly through impeccable, cutting-edge infrastructure. She is also a trustee board director of charity Clic Sargent. Jason White is the senior vice president and head of publishers for LiveRamp. It owns the publishing brands Videonet and Newsline and a number of well-known conferences including Connected TV World Summit (a major thought-leadership conference for convergence-era television), Future TV Advertising Forum Series (a market-leading conference … Alison first worked as a reporter for the Harlow Star weekly newspaper before going to Leeds University where she was editor of Leeds Student. Amazin has been recognized by GLAAD as an LGBTQ activist accelerating equality globally. This is 10% more than the over 35's' who say they 'feel less anxious when they read a news brand compared to social media.'”. Previously he has led global media partnerships at Diageo, digital strategy agency side at Carat and social media at Mondelez. On November 10, Mediatel hosted a morning event in association with Magnetic, we took a closer look at the evolving magazine media industry. It owns the publishing brands Videonet and Newsline and a number of well-known conferences including Connected TV World Summit (a major thought-leadership conference for convergence-era television), Future TV Advertising Forum Series (a market-leading conference … Contact: email@example.com / 020 7420 3252. Mediatel News and Events regularly speak to the top names in the industry and share their archive here, hosted by Jack Fielder. Essential insight into TV, advertising & media. At Hearst, James has led a business turnaround, culminating in a return to top-line revenue growth in 2018 after several years of decline. Future of Diversity: Pride in Advertising. Carol has over a decade of industry experience, transforming business through human centred design and strategic thinking. Michaela joined Mediatel News as a reporter in 2018, before being promoted to News Editor in June 2020. Denis is focused on expanding zeotap’s global partnerships and the adoption of best practice data usage and identity resolution. The Impact of COVID-19 on the Future of Sport events insight sport and entertainment. Last week Mediatel hosted a day-long online conference, The Future of Diversity – Standing Shoulder to Shoulder, in response to the ongoing Black Lives Matter movement and the calls from adland for meaningful and lasting industry-wide change. By: Whip Media Group. Campaign Publishing Summit: ad-funded models, monetisation and trust in news News: This week’s Campaign Publishing Summit saw publishers, marketers and ... commercial leads review 2020 and share their ambitions for the year ahead. Mark is co founder and planning partner at creative and media agency Wax/On. - Brian Jacobs, Enreach. Inventor of the retweet button Nick Halstead, now CEO, Infosum, shared his perspective that there is nothing inherently wrong with third-party cookies, but rather that the browser technology used allows anyone between the advertiser and the publisher to be a bad actor - and that’s the trouble. Click here to download the post event report. MediaTel seminar. Please note that the editor may Starting her career at Carat as a TV buyer, over the course of 20 years Liz has worked in both the independent and network sectors, and across all media channels. Is context less important in a performance driven marketing world? And with that, the first morning of The Future of Media came to a particularly future-facing close. Moreover, triple-digit revenue growth through customer acquisition and monetization initiatives can be attributed to his work with various Fortune 100 companies and start-ups. Is there an alternative future for the industry to killing off cookies? Concerning the preservation of clientele, we provide separate proposals to each one of our customers depending on the objectives they have set. Having held senior positions in companies such as Verizon, PubMatic, Millennial Media, StrikeAd, Reuters & The Daily Telegraph, he was nominated for and won the prestigious Exchange Wire title of AdTech personality of the year (2018) for his continued industry efforts to promote the benefits of data driven advertising to both buy & sell sides. Just a few simple questions for our panel to answer in this one…! Date: 15/12/2020 !, an educational podcast and anti-racism initiative with Kate Robards. Create account, Sam Tidmarsh summarises the first morning of The Future of Media, which focused on the future of publishing. Blair Imani is a critically-acclaimed historian, outspoken advocate and activist, and dynamic public speaker. Then at 3pm our attention will switch to the first event in our brand new Future of Diversity series, which will focus on Pride in Advertising. In addition to involvement in OMG diversity initiatives. Mediatel is effectively a traffic A-Team. Previously Michael held senior positions at Yahoo, Amobee, MediaMath and IDG. Led by Dominic from startup to present, Captify has experienced explosive growth globally following raising $12m from Series A and Series B rounds. Greg is a well known figurehead in the digital media landscape, a member of the IPA and an oft-quoted press spokesman on digital advertising, as well as a frequent judge of major advertising and marketing awards. Mediatel hosted The Future of Publishing today (25 June). BoSacks Speaks Out: Preparing for the post-literate consumer; Publishing Pandemic Roundtable- For Magazines, Barnes and Noble is Holding Up Nicely To celebrate the live stream of The Future of Publishing event, Steven Scaffardi hosts a debate looking at how publishers are navigating their way through the pandemic. He told attendees of Cannes Lions about why we don’t need another diversity talk and has been shortlisted as a change maker by Oystercatchers, The Drum and Campaign. Not only do they have great creative but also tell a story of how things have changed so drastically this year. 25 Jun 2020. Fill out the form and a member of the InfoSum team will get in touch to arrange a demo. At Mediatel … Entirely volunteer run and Not For Profit, Outvertising works with brands and their creative and media partners for more positive LGBTQ+ inclusion in all paid media, and fights for a prejudice free creative working environment as part of a joined-up inclusion and diversity strategy. Regulations such as the GDPR strongly signalled this response to growing consumer privacy concerns, but our industry was still unprepared for its effects. mediatel.co.uk does not work for you? Nonetheless, as leaders from tech, digital, TV, audio and publishing in the audience shared their opinions from the show floor, the mood remained positive and bullish about media’s prospects – if we share a collaborative ethic and show a healthy appetite for fun. Mise a vize společnosti. “In fact, when people under 35 read newsbrands, they are four times more likely to say that it ‘made me change my behaviour’, than those who are over 35,” she said. She also works with US companies to help successfully accelerate their businesses in the UK. 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