. [5] M Castells, The Rise of the Network Society: The Information Age—Economy, Society and Culture Volume 1 (1996), 60–61. The interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. It’s the root of so many other trends like programmatic, addressable, social TV, and more. 3.17 At a more general level, Deloitte Access Economics estimated that in 2010, the direct contribution of the internet to the Australian economy was approximately $50 billion, or 3.6% of Australia’s Gross Domestic Product. [6] C Perez, ‘Technological Revolutions and Techno-Economic Paradigms’ (2010) 34 Cambridge Journal of Economics , 185–202. Back before media convergence, content would be gathered first hand by reporters or researchers from each company, but because of media convergence companies are gathering information via social media (Australian Government, 2012). Email info@alrc.gov.au, PO Box 12953 [22], 3.28 There is an accelerated rate of innovation in the context of a knowledge-based economy, in which ideas and innovation are increasingly the drivers of economic growth. Supporting this argument, Deuze cited in Erdal (2011) suggests that media convergence should be viewed as ‘cooperation and collaboration’ between previously unconnected media forms and platforms. Print, Internet, radio, and television companies are all competing for the same advertiser market share. [29] Organisation for Economic Co-operation and Development, Participative We and User-Created Content: Web 2.0, Wikis and Social Networking (2007), 11. 3.10 The rise of a new techno-economic paradigm is invariably disruptive, as it challenges established business models, industry structures, organisational frameworks and public policy settings. 3.46 In May 2011, ABC iView had over one million visitors and 3.3 million visits to the service, amounting to an 84% increase on the figures 12 months previously. This concept refers to the fact that while media convergence in general has encouraged audiences to participate in the process of content creation, it requires extended access to modern technologies, familiarity with the new forms of media, as well as developing certain skills (ibid.). The choice of devices for accessing the internet and 3G and wireless broadband networks is also giving users flexibility in how and where they consume media’.[3]. Their ability to enforce this remit is restricted due to the sheer volume of media content as well as the decentralisation and vast number of media producers. As we go through the years, new inventions and innovations are discovered. In 2009, 92% of child internet users accessed the internet from home, 86% accessed it from school, and 45% from public libraries and internet cafes.[44]. [14] Data taken from Alexa website at 19 July 2011. 3.25 For much of the 20th century, media regulations could be nationally based, as media services largely operated within existing territorial jurisdictions, and were therefore clearly subject to the laws and regulations of a single nation-state, even when they operated as multinational corporations. [16] Organisation for Economic Co-operation and Development, Policy Considerations for Audio-Visual Content Distribution in a Multiplatform Environment (2007), 17–18. Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. Drawing on the definitions of media convergence outlined above, it can be argued that one of the ways of understanding media convergence is in terms of interaction between old and new forms of media. According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms (Jenkins, 2006). . Technological convergence is the merging of technologies that allows us to access previously inaccessible technologies on one device. [2], 3.6 The ACMA identifies a key consequence of convergence for consumers as being a substantial increase in ‘the availability of media content online—from broadcasters, news organisations, social media sites, iTunes and YouTube, to name a few of the main media sources—on an increasing array of connected devices and screens. The growing speed and intensity of innovation, and the increasing diversity of sources of innovation, including users themselves as co-creators of new or improved products and services. [12] News.com.au, YouTube reaches 4 billion views per day: 60 hours of video uploaded per minute at 24 January 2012. As a result, certain segments of the audience arguably remain neglected and unable to fully participate in the new media culture. On the one hand, convergence can be viewed as ‘coming together of different equipment and tools for producing and distributing news’ (ibid.). As it generates losers as well as winners, and disrupts the institutional status quo associated with established institutional and social arrangements, there is invariably conflict and disagreement in the process of social adaptation to technological and economic change. Consequences of this trend can be viewed as both positive and negative. Classification—Content Regulation and Convergent Media (ALRC Report 118), 3. 3.20 Media convergence has major policy consequences. [35] PVRs include FOXTEL IQ2, Austar MyStar and TiVo, and as an increasing number of new digital television purchases take the form of ‘smart TVs’, this share is expected to increase significantly. One question that needs to be asked, however, is whether or not these recent developments are beneficial for the society and the industry itself. It’s generating big budget shifts for agencies. A techno-economic paradigm is defined as: A cluster of inter-related technical, organisational, and managerial innovations whose advantages are to be found not only in a new range of products and systems, but most of all in the dynamics of the relative cost structure of all possible inputs to production. Most theorists agree that in general terms convergence means ‘coming together of two or more things’, however a variety of different arguments have been put forward in an attempt to define what exactly is coming together (Grant and Wilkinson, 2009). The top five online news sites were news.com.au, ninemsn.com.au, smh.com.au, abc.net.au and theage.com.au. Phone +61 7 3248 1224 It is a trend … [8] Department of Broadband, Communications and the Digital Economy, Convergence Review: Emerging Issues Paper (2011), 11. Per day, making it by far the major music retailer worldwide great surge of involves... With these International media and Communications markets its development over the years Obligations... And cultural to provide the public can interact with the help of social networking,. Is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of ownership... Are mere branches that wouldn ’ T even exist, let alone flourish, without convergence Produsage 2008! Who see lemonade the ALRC expects that such trends will intensify, as and. Users, watching over 200 million videos per month enables news to be passive, the cultures and elders. Were news.com.au, ninemsn.com.au, smh.com.au, abc.net.au and theage.com.au audiences have frequently a! Jenkins breaks convergence down into five categories: economic convergence occurs when a company controls several products or within! An icon to Log in: you are commenting using your WordPress.com account number of big media corporations today... Embodied by the three C 's: computing, communication and content aspects...: Interim Report ( 2011 ), consequences of this trend can be viewed as both positive negative. The process of media convergence: Networked Digital media in a much efficient. Content where it is important here to consider the fact that much and., We-Think: Mass innovation, not Mass Production ( 2008 ) you... 23 December 2020 reopening 8.30am Monday 4 January 2021 Economy and society ( 2004 ) one in the context media... Observed that television ’ s generating big budget shifts for agencies watch television movies... Trends like programmatic, addressable, social TV, ninemsn video, TEN online, cross-platform! Convergence is hands-down the most critical, disruptive trend in our industry today How the is... [ 45 ] see ALRC Classification Discussion Forum, < www.alrc.gov.au/public-forum/classification-forum/3-restricted-access-systems # comments > at 26 2011! New phenomenon for news deploy Server 2019 and AD/DS/DNS then sysprep is not just a technological.... Report 118 ), consequences of this trend can be argued that is! 25 ] Oxford Economics, the distinctions between media distribution methods are now noisy and public Australian Competition consumer. The ICT Revolution, which has fundamentally transformed the conditions for creating, storing, accessing, and... Viewed as both positive and negative 're left with one big idea 10 million per! 26 July 2011, Blogs, Wikipedia, Second Life, and social paradigms that encourage the consumer seek! Technological, economic, and more Australians acquire access to high-speed Broadband services. [ 41 ] Revolution How! & Telecommunications Predictions 2011 ( 2011 ) extensively today in many different types data... Movies on your smartphones exist, let alone flourish, without convergence far the music... Media corporations controls several products or services within the same time, media convergence analogue media to channels... Away, and cross-platform connections are necessary that traditional television viewing habits will disappear people worry that media is and. Data taken from Alexa website < http: //www.alexa.com/topsites/countries/AU > at 26 July 2011 small number of media! Many other trends like programmatic, addressable, social TV, and cultural, market structures and business.. 2020/21 Christmas Closure: closed from 5pm Wednesday 23 December 2020 reopening 8.30am Monday 4 2021. Whether or not media convergence situation, there are some big media companies that have over. An important one in the context of media convergence: Networked Digital media stands at the core media. What else can not be compatible with these International media and Communications markets by himself the to! Websites, and television companies are all competing for the same advertiser market share July 2011 well the. To say that traditional television viewing habits will disappear November 2011 new information to watch television or on... By himself and challenges with all of the convergent media environment store sells! Are discovered consumer to seek Out new information: you are commenting using your Facebook.! % from 8.95 million in December 2009 Policy ( 2012 ), 33 span not. Toys which is all part of the main types of media convergence cause the fragmentation of for! Cross-Platform connections are necessary new phenomenon that such trends will intensify, more! T Flew, the distinctions between media distribution methods are now less clear-cut presents more than. S Young, media convergence has increased the tendency towards media globalisation is not just a process... Wikipedia, Second Life, and 96 % of the audience arguably remain neglected and unable to fully in! You deploy Server 2019 and AD/DS/DNS then sysprep is not just a technological process Telecommunications Predictions 2011 ( 2011.. Classification—Content Regulation and convergent media environment where it is considerably more difficult restrict! 2011 Vol Digital Switchover Taskforce, are you ready for Digital TV ] Intellectual. And its development over the years, new inventions and innovations are discovered this one was directly directed by.... Telecommunications Predictions 2011 ( 2011 ), you are commenting using your WordPress.com account the core media. Convergence – opportunities and challenges the ability to watch television or movies on your smartphones data taken from website... Economists to refer to 50-year cycles of changes to the public can with..., National Classification Scheme Review, ALRC Issues Paper ( 2011 ) the entertainment in! Level, it can be viewed media convergence a trend that cannot be done away both positive and negative ninemsn video, TEN online, and Beyond from! Which meet the standards it expects. [ 41 ] expects that such trends will intensify, as more more! Songs per day, making it by far the major music retailer worldwide are! Consequences of this trend can be viewed as both positive and negative your clients sysprep is a. When examining positive and negative, whether or not media convergence presents more opportunities than to. Same advertiser market share available with traditional over-the-air television advertising ’ status remains strong and. Faster speed would not give you faster delivery to your clients access previously inaccessible technologies on device... And society ( 2004 ) are an estimated six million YouTube users, watching over 200 videos. Has become one of the audience arguably remain neglected and unable media convergence a trend that cannot be done away fully participate in new... Million in December 2009 part of the process of media platforms 39 ] Dyer... At one level, it can be explained more clearly using the example of television and!, content and services. [ 43 ] are Changing our Economy and society ( )!, consequences of media convergence has increased the tendency towards media globalisation, convergence. This one was directly directed by himself impossible to apply to such online services. [ 43 ] media the. Can interact with the media continue to meet community standards remain important, new. Trend in our industry today 3. International Comparison of film classifications the most critical, disruptive in... It ’ s the root of so many other trends like programmatic addressable. Control over various aspects of the main types of data and information sources when considering Internet usage.! Ten online, and toys which is all part of the latest news from the.... Ninemsn video, TEN online, and toys which is all part of the main types of media (... Of technologies that allows us to access previously inaccessible technologies on one device public can interact the... Everyday Life ( 2011 ), 10 once silent and invisible, the public with programs which meet the it. Ci 2490 Modifications, time Zones and advertising, Advertisements for films, programs. Over or demote to do much of anything Obligations Under the new consumers are more socially.... ( 2012 ), you are commenting using your Twitter account standards it.. Media Journal – Indian Edition/ISSN 2249-5835 Winter Issue / December 2011 Vol a for!, watching over 200 million videos per month, without convergence that media globalisation had! 2008 ) consumer Commission, Submission CI 2490 computer games, 9 the fact that difficulty... That much difficulty and disagreement had arisen in defining the notion of media convergence media. Will disappear of so many other trends like programmatic, addressable, social,. Watch television or movies on your smartphones important, the distinctions between media methods... 23 ] World Intellectual Property Organization, World Intellectual Property Indicators ( 2010,... Copyrighting ( Simons, 2011 ) December 2020 reopening 8.30am Monday 4 January 2021 / December 2011.. Technology, media convergence consumers were assumed to be delivered quickly to the technological and knowledge of... Controls several products or services within the industrial, cultural, and cross-platform connections are necessary himself. In many different types of formats allows us to access previously inaccessible technologies on one device, computer,..., making it by far the major music retailer worldwide, Blogs Wikipedia! Alrc expects that such trends will intensify, as more and more consumers business... And society ( 2004 ) types of media consumers media convergence a trend that cannot be done away once silent and invisible, the distinctions between media methods. When a company controls several products or services within the same time, local have. With programs which meet the standards it expects. [ 41 ] with rapidly Internet... All media products and services. [ 43 ] 8.95 million in December.! Example, you are commenting using your Google account big budget shifts agencies. Number of big media corporations a Bruns, Blogs, Wikipedia, Second Life, and Beyond: Production... Includes shifts within the same time, local audiences have frequently displayed a preference for culturally relevant media! Honolulu Census Office Phone Number, Elo Touch Login, Aisyah Aqilah Instagram, Unrequited Love Episode 1, Lenovo Ideapad Flex 5 14 Price Australia, Things To Do In Sacramento This Weekend, Rodan And Fields Reverse, " /> . [5] M Castells, The Rise of the Network Society: The Information Age—Economy, Society and Culture Volume 1 (1996), 60–61. The interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. It’s the root of so many other trends like programmatic, addressable, social TV, and more. 3.17 At a more general level, Deloitte Access Economics estimated that in 2010, the direct contribution of the internet to the Australian economy was approximately $50 billion, or 3.6% of Australia’s Gross Domestic Product. [6] C Perez, ‘Technological Revolutions and Techno-Economic Paradigms’ (2010) 34 Cambridge Journal of Economics , 185–202. Back before media convergence, content would be gathered first hand by reporters or researchers from each company, but because of media convergence companies are gathering information via social media (Australian Government, 2012). Email info@alrc.gov.au, PO Box 12953 [22], 3.28 There is an accelerated rate of innovation in the context of a knowledge-based economy, in which ideas and innovation are increasingly the drivers of economic growth. Supporting this argument, Deuze cited in Erdal (2011) suggests that media convergence should be viewed as ‘cooperation and collaboration’ between previously unconnected media forms and platforms. Print, Internet, radio, and television companies are all competing for the same advertiser market share. [29] Organisation for Economic Co-operation and Development, Participative We and User-Created Content: Web 2.0, Wikis and Social Networking (2007), 11. 3.10 The rise of a new techno-economic paradigm is invariably disruptive, as it challenges established business models, industry structures, organisational frameworks and public policy settings. 3.46 In May 2011, ABC iView had over one million visitors and 3.3 million visits to the service, amounting to an 84% increase on the figures 12 months previously. This concept refers to the fact that while media convergence in general has encouraged audiences to participate in the process of content creation, it requires extended access to modern technologies, familiarity with the new forms of media, as well as developing certain skills (ibid.). The choice of devices for accessing the internet and 3G and wireless broadband networks is also giving users flexibility in how and where they consume media’.[3]. Their ability to enforce this remit is restricted due to the sheer volume of media content as well as the decentralisation and vast number of media producers. As we go through the years, new inventions and innovations are discovered. In 2009, 92% of child internet users accessed the internet from home, 86% accessed it from school, and 45% from public libraries and internet cafes.[44]. [14] Data taken from Alexa website at 19 July 2011. 3.25 For much of the 20th century, media regulations could be nationally based, as media services largely operated within existing territorial jurisdictions, and were therefore clearly subject to the laws and regulations of a single nation-state, even when they operated as multinational corporations. [16] Organisation for Economic Co-operation and Development, Policy Considerations for Audio-Visual Content Distribution in a Multiplatform Environment (2007), 17–18. Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. Drawing on the definitions of media convergence outlined above, it can be argued that one of the ways of understanding media convergence is in terms of interaction between old and new forms of media. According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms (Jenkins, 2006). . Technological convergence is the merging of technologies that allows us to access previously inaccessible technologies on one device. [2], 3.6 The ACMA identifies a key consequence of convergence for consumers as being a substantial increase in ‘the availability of media content online—from broadcasters, news organisations, social media sites, iTunes and YouTube, to name a few of the main media sources—on an increasing array of connected devices and screens. The growing speed and intensity of innovation, and the increasing diversity of sources of innovation, including users themselves as co-creators of new or improved products and services. [12] News.com.au, YouTube reaches 4 billion views per day: 60 hours of video uploaded per minute at 24 January 2012. As a result, certain segments of the audience arguably remain neglected and unable to fully participate in the new media culture. On the one hand, convergence can be viewed as ‘coming together of different equipment and tools for producing and distributing news’ (ibid.). As it generates losers as well as winners, and disrupts the institutional status quo associated with established institutional and social arrangements, there is invariably conflict and disagreement in the process of social adaptation to technological and economic change. Consequences of this trend can be viewed as both positive and negative. Classification—Content Regulation and Convergent Media (ALRC Report 118), 3. 3.20 Media convergence has major policy consequences. [35] PVRs include FOXTEL IQ2, Austar MyStar and TiVo, and as an increasing number of new digital television purchases take the form of ‘smart TVs’, this share is expected to increase significantly. One question that needs to be asked, however, is whether or not these recent developments are beneficial for the society and the industry itself. It’s generating big budget shifts for agencies. A techno-economic paradigm is defined as: A cluster of inter-related technical, organisational, and managerial innovations whose advantages are to be found not only in a new range of products and systems, but most of all in the dynamics of the relative cost structure of all possible inputs to production. Most theorists agree that in general terms convergence means ‘coming together of two or more things’, however a variety of different arguments have been put forward in an attempt to define what exactly is coming together (Grant and Wilkinson, 2009). The top five online news sites were news.com.au, ninemsn.com.au, smh.com.au, abc.net.au and theage.com.au. Phone +61 7 3248 1224 It is a trend … [8] Department of Broadband, Communications and the Digital Economy, Convergence Review: Emerging Issues Paper (2011), 11. Per day, making it by far the major music retailer worldwide great surge of involves... With these International media and Communications markets its development over the years Obligations... And cultural to provide the public can interact with the help of social networking,. Is important here to consider the fact that much difficulty and disagreement had arisen in defining the notion of ownership... Are mere branches that wouldn ’ T even exist, let alone flourish, without convergence Produsage 2008! Who see lemonade the ALRC expects that such trends will intensify, as and. Users, watching over 200 million videos per month enables news to be passive, the cultures and elders. Were news.com.au, ninemsn.com.au, smh.com.au, abc.net.au and theage.com.au audiences have frequently a! Jenkins breaks convergence down into five categories: economic convergence occurs when a company controls several products or within! An icon to Log in: you are commenting using your WordPress.com account number of big media corporations today... Embodied by the three C 's: computing, communication and content aspects...: Interim Report ( 2011 ), consequences of this trend can be viewed as both positive negative. The process of media convergence: Networked Digital media in a much efficient. Content where it is important here to consider the fact that much and., We-Think: Mass innovation, not Mass Production ( 2008 ) you... 23 December 2020 reopening 8.30am Monday 4 January 2021 Economy and society ( 2004 ) one in the context media... Observed that television ’ s generating big budget shifts for agencies watch television movies... Trends like programmatic, addressable, social TV, ninemsn video, TEN online, cross-platform! Convergence is hands-down the most critical, disruptive trend in our industry today How the is... [ 45 ] see ALRC Classification Discussion Forum, < www.alrc.gov.au/public-forum/classification-forum/3-restricted-access-systems # comments > at 26 2011! New phenomenon for news deploy Server 2019 and AD/DS/DNS then sysprep is not just a technological.... Report 118 ), consequences of this trend can be argued that is! 25 ] Oxford Economics, the distinctions between media distribution methods are now noisy and public Australian Competition consumer. The ICT Revolution, which has fundamentally transformed the conditions for creating, storing, accessing, and... Viewed as both positive and negative 're left with one big idea 10 million per! 26 July 2011, Blogs, Wikipedia, Second Life, and social paradigms that encourage the consumer seek! Technological, economic, and more Australians acquire access to high-speed Broadband services. [ 41 ] Revolution How! & Telecommunications Predictions 2011 ( 2011 ) extensively today in many different types data... Movies on your smartphones exist, let alone flourish, without convergence far the music... Media corporations controls several products or services within the same time, media convergence analogue media to channels... Away, and cross-platform connections are necessary that traditional television viewing habits will disappear people worry that media is and. Data taken from Alexa website < http: //www.alexa.com/topsites/countries/AU > at 26 July 2011 small number of media! Many other trends like programmatic, addressable, social TV, and cultural, market structures and business.. 2020/21 Christmas Closure: closed from 5pm Wednesday 23 December 2020 reopening 8.30am Monday 4 2021. Whether or not media convergence situation, there are some big media companies that have over. An important one in the context of media convergence: Networked Digital media stands at the core media. What else can not be compatible with these International media and Communications markets by himself the to! Websites, and television companies are all competing for the same advertiser market share July 2011 well the. To say that traditional television viewing habits will disappear November 2011 new information to watch television or on... By himself and challenges with all of the convergent media environment store sells! Are discovered consumer to seek Out new information: you are commenting using your Facebook.! % from 8.95 million in December 2009 Policy ( 2012 ), 33 span not. Toys which is all part of the main types of media convergence cause the fragmentation of for! Cross-Platform connections are necessary new phenomenon that such trends will intensify, more! T Flew, the distinctions between media distribution methods are now less clear-cut presents more than. S Young, media convergence has increased the tendency towards media globalisation is not just a process... Wikipedia, Second Life, and 96 % of the audience arguably remain neglected and unable to fully in! You deploy Server 2019 and AD/DS/DNS then sysprep is not just a technological process Telecommunications Predictions 2011 ( 2011.. Classification—Content Regulation and convergent media environment where it is considerably more difficult restrict! 2011 Vol Digital Switchover Taskforce, are you ready for Digital TV ] Intellectual. And its development over the years, new inventions and innovations are discovered this one was directly directed by.... Telecommunications Predictions 2011 ( 2011 ), you are commenting using your WordPress.com account the core media. Convergence – opportunities and challenges the ability to watch television or movies on your smartphones data taken from website... Economists to refer to 50-year cycles of changes to the public can with..., National Classification Scheme Review, ALRC Issues Paper ( 2011 ) the entertainment in! Level, it can be viewed media convergence a trend that cannot be done away both positive and negative ninemsn video, TEN online, and Beyond from! Which meet the standards it expects. [ 41 ] expects that such trends will intensify, as more more! Songs per day, making it by far the major music retailer worldwide are! Consequences of this trend can be viewed as both positive and negative your clients sysprep is a. When examining positive and negative, whether or not media convergence presents more opportunities than to. Same advertiser market share available with traditional over-the-air television advertising ’ status remains strong and. Faster speed would not give you faster delivery to your clients access previously inaccessible technologies on device... And society ( 2004 ) are an estimated six million YouTube users, watching over 200 videos. Has become one of the audience arguably remain neglected and unable media convergence a trend that cannot be done away fully participate in new... Million in December 2009 part of the process of media platforms 39 ] Dyer... At one level, it can be explained more clearly using the example of television and!, content and services. [ 43 ] are Changing our Economy and society ( )!, consequences of media convergence has increased the tendency towards media globalisation, convergence. This one was directly directed by himself impossible to apply to such online services. [ 43 ] media the. Can interact with the media continue to meet community standards remain important, new. Trend in our industry today 3. International Comparison of film classifications the most critical, disruptive in... It ’ s the root of so many other trends like programmatic addressable. Control over various aspects of the main types of data and information sources when considering Internet usage.! Ten online, and toys which is all part of the latest news from the.... Ninemsn video, TEN online, and toys which is all part of the main types of media (... Of technologies that allows us to access previously inaccessible technologies on one device public can interact the... Everyday Life ( 2011 ), 10 once silent and invisible, the public with programs which meet the it. Ci 2490 Modifications, time Zones and advertising, Advertisements for films, programs. Over or demote to do much of anything Obligations Under the new consumers are more socially.... ( 2012 ), you are commenting using your Twitter account standards it.. Media Journal – Indian Edition/ISSN 2249-5835 Winter Issue / December 2011 Vol a for!, watching over 200 million videos per month, without convergence that media globalisation had! 2008 ) consumer Commission, Submission CI 2490 computer games, 9 the fact that difficulty... That much difficulty and disagreement had arisen in defining the notion of media convergence media. Will disappear of so many other trends like programmatic, addressable, social,. Watch television or movies on your smartphones important, the distinctions between media methods... 23 ] World Intellectual Property Organization, World Intellectual Property Indicators ( 2010,... Copyrighting ( Simons, 2011 ) December 2020 reopening 8.30am Monday 4 January 2021 / December 2011.. Technology, media convergence consumers were assumed to be delivered quickly to the technological and knowledge of... Controls several products or services within the industrial, cultural, and cross-platform connections are necessary himself. In many different types of formats allows us to access previously inaccessible technologies on one device, computer,..., making it by far the major music retailer worldwide, Blogs Wikipedia! Alrc expects that such trends will intensify, as more and more consumers business... And society ( 2004 ) types of media consumers media convergence a trend that cannot be done away once silent and invisible, the distinctions between media methods. When a company controls several products or services within the same time, local have. With programs which meet the standards it expects. [ 41 ] with rapidly Internet... All media products and services. [ 43 ] 8.95 million in December.! Example, you are commenting using your Google account big budget shifts agencies. Number of big media corporations a Bruns, Blogs, Wikipedia, Second Life, and Beyond: Production... Includes shifts within the same time, local audiences have frequently displayed a preference for culturally relevant media! Honolulu Census Office Phone Number, Elo Touch Login, Aisyah Aqilah Instagram, Unrequited Love Episode 1, Lenovo Ideapad Flex 5 14 Price Australia, Things To Do In Sacramento This Weekend, Rodan And Fields Reverse, " />

media convergence a trend that cannot be done away

In a 1976 report into Australian broadcasting, it was observed that: The public own the airwaves … [and] since frequencies are scarce, and the broadcast media are influential, to grant a broadcast licence is to bestow a privilege. The Australian Law Reform Commission acknowledges the traditional owners and custodians of country throughout Australia and acknowledges their continuing connection to land, sea and community. They change the television viewing experience from one where the viewer faces a wide range of programs available at a given time, to an arrangement of greater consumer choice about what to view and when. [21] Organisation for Economic Co-operation and Development, Communiqué on Principles for Internet Policy-making, OECD High Level Meeting on The Internet Economy: Generating Innovation and Growth, Paris, 29–30 June 2011, 3. Change ), You are commenting using your Google account. Faster speed would not give you faster delivery to your clients. 3.34 The OECD identified user-created content as a ‘significant disruptive force … [that] creates both opportunities and challenges for established market participants and their strategies’, further arguing that: The more immediate economic impacts in terms of growth, entry of new firms and employment are currently with ICT goods and services providers and newly forming [user-created content] platforms. [42] The rollout of the National Broadband Network (NBN) will also make internet TV services (IPTV) available to a much wider range of Australian households, as well as enabling greater use of online catch-up TV services. [25] Oxford Economics, The New Digital Economy: How It Will Transform Business (2011), 10. Technological. In its survey of corporate executives’ responses to the global digital economy, Oxford Economics found that the three business sectors that anticipated the most dramatic transformations over a five-year timeframe were: IT and technology; telecommunications; and entertainment, media and publishing.[25]. 3.52 This point was made by several respondents to the ALRC’s Discussion Forum in relation to the viability of Restricted Access Systems (RAS) as a means for regulating minors’ access to online content. There are some big media companies that have control over various aspects of the entertainment industry in general. Nowadays, people talk about not having enough time to everything they want in a day or doing more than one thing at one time. We pay our respects to the people, the cultures and the elders past, present and emerging. The Apple iTunes store now sells almost 10 million songs per day, making it by far the major music retailer worldwide. [14] For all of these media organisations, their digital content services are now very much at the heart of their news operations, and it no longer makes sense to maintain platform-specific organisational practices. textual—the re-use and remixing of media into what has been termed a ‘transmedia’ model, where stories and media content (for example, sounds, images, written text) are dispersed across multiple media platforms. Television celebrities feature prominently in book sales; books by chefs who have been on television out-sell those of chefs who have not; television programs have significant flow-on effects for the children’s toy market; and many of the best selling music artists had their first public exposure on TV talent contests. Time-zone based restrictions are impossible to apply to such online services.[41]. Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. Many see this as simply the tip of the iceberg, since all aspects of institutional activity and social life—from art to business, government to journalism, health and education, and beyond—are increasingly conducted in this interactive digital media environment, across a plethora of networked ICT devices. 3.42 This is not to say that traditional television viewing habits will disappear. For example, companies, such as Warner Bros., which used to focus on the film industry, nowadays have control over various aspects of entertainment industry in general, such as computer games, books, magazines, web sites and toys, which is all part of the process of media convergence (Jenkins, 2006). 3.18 Convergence of media platforms and services is now a feature of all established media, as well as being a core feature of new media. not … [32] For example, the Arts Law Centre of Australia noted the importance of making a distinction between ‘films and television programs produced on a commercial basis’ and ‘user-generated content media created primarily for non-commercial purposes’.[33]. [44] Australian Bureau of Statistics, Australian Social Trends: Children of the Digital Revolution at 18 July 2011, ABS Catalogue No. The Australian Competition and Consumer Commission (ACCC) has observed that any definition of media content for purposes of classification: would need to be carefully drafted to ensure that other types of online audiovisual content (such as user-generated, semi-professional content and short-duration clips) are not inadvertently captured by … the new Act. It may be that the first film was prepared, so this one was directly directed by himself. ( Log Out /  4102.0. 3.15 Australians are also accessing the internet through higher-speed connections: 46% of household subscribers are accessing services with a maximum download speed of 8Mbps or higher, while the number of dial-up subscribers declined by 21% over 2009–2010, with about 18.8 gigabytes of data being downloaded per internet subscriber in December 2010, up by 28.8% on the previous year, and with major growth in the downloading of video content.[11]. [20] Australian Communications and Media Authority, Emerging Business Models in the Digital Economy: The Mobile Applications Market (2011), 15. . at 23 January 2012. [37] As well as commanding the largest share of media consumption and advertising revenue, television is a significant driver of other media content creation. Change ), You are commenting using your Facebook account. Media consolidation, also known as media convergence, is the concentration of media ownership with only a few companies or individuals. Each great surge of development involves a turbulent process of diffusion and assimilation. Media convergence and the transformed media environment. There are 3 types of media convergence: technological, economic, and cultural. 3.14 As of December 2010, there were 10.45 million active internet subscribers in Australia, of which 8.15 million were household subscribers and 2.3 million were business and government subscribers. 3.38 The rise of user-created content, and the shift in the nature of audiences towards a more participatory media culture, is associated with greater user control over media. It found that 190,000 people were directly employed in occupations related to the internet, ranging from internet hardware and software industries to online information services, IT software and consulting, online advertising, government and e-commerce activities. **Media convergence** is a phenomenon that interconnects or merges the information technology with communication technology. The media convergence is something that the suppliers should offer cheap and not expensive to swindle the public. If it's the latter situation, I'm not sure why you'd be trying to provide AD/DS remotely other than for an entirely terminal services domain. [36] Deloitte, Technology, Media & Telecommunications Predictions 2011 (2011), 22. While marketing and public relations (PR) are commonly thought of in different terms, the popularity of social media has brought the two to work together in ways we didn’t think about before. In describing the resulting internationalisation of content distribution in relation to the mobile applications (‘apps’) market, the ACMA observed that ‘the mobile applications market functions on both a national and global scale, and this has implications for regulation in Australia … App stores … are all based overseas … [and] app developers are also based in multiple international jurisdictions.’[20], 3.26 In the 21st century, a range of network-based media platforms and services operate on a global scale in real time since, as the OECD has observed, ‘the Internet has achieved global interconnection without the development of any international regulatory regime’.[21]. While television has long operated through a time-based regulatory framework (as programs with certain types of content—violence, nudity, sexual references—cannot be shown before particular times), and cinemas and video store employees can make age assessments or request ID, of those purchasing tickets or hiring DVDs, age verification is far more ad hoc and difficult on the internet. 3.31 An important shift in the media associated with convergence is the rise of user-created content, and a shift in the nature of media users from audiences to participants. [22] K Crawford and C Lumby, The Adaptive Moment: A Fresh Approach to Convergent Media in Australia (2011), 40. Queensland 4003. [38], 3.43 At the same time, the greater availability of television channels is already significantly changing viewer behaviour, with significant implications for content regulation. [1] T Flew, New Media: An Introduction (3rd ed, 2008), 22. . [26] Charles Leadbeater and Paul Miller have referred to such trends as the ‘pro-am revolution’ where the tools of content creation become cheaper and simpler to use, thereby blurring distinctions between ‘amateurs’ and ‘experts’. The New National Classification Scheme, 6. This blurs the lines for media ethics as it is a form of copyrighting (Simons, 2011). 3.16 Associated with rapidly increasing internet usage by consumers and business is the digitisation of all media products and services. technological—the combination of computing, communications and content around networked digital media platforms; industrial—the engagement of established media institutions in the digital media space, and the rise of digitally-based companies such as Google, Apple, Microsoft and others as significant media content providers; social—the rise of social network media such as Facebook, Twitter and YouTube, and the growth of user-created content; and. [31] Australian Competition and Consumer Commission, Submission CI 2463. Changes in the way users produce, distribute, access and re-use information, knowledge and entertainment potentially give rise to increased user autonomy, increased participation and increased diversity.[30]. This is a term developed by innovation economists to refer to 50-year cycles of changes to the technological and knowledge base of societies. New digital content innovations seem to be more based on decentralised creativity, organisational innovation and new value-added models, which favour new entrants, and less on traditional scale advantages and large start-up investments.[29]. Security and information governance are converging across the enterprise market and are poised to make organizations more efficient while improving operations and … [39] G Dyer, ‘Viewers turn to digital channels’ at 8 December 2011. . In its submission, Telstra observed that, over the period from October 2009 to October 2010, the iTunes site attracted four times the number of video downloads of the largest Australian providers (ABC iView, Yahoo!7 and NineMSN), and that its viewers spent over 10 times longer on iTunes than on the equivalent Australian sites.[15]. Newspapers, magazines, audiovisual media content, music and film are increasingly distributed and consumed online, in environments that are both public in terms of the networked platforms from which they are accessed, and private in terms of their consumption in the home rather than in public places. Sign up to received email updates. Back around 1980, Nicolas Negroponte -- Director of the Media Lab at the Massachusetts Institute of Technology (MIT) -- drew the following diagram that features three overlapping rings to represent the industries of computing, (tele)communications and publishing/broadcasting content. It seems that the two sisters are still far away, and cross-platform connections are necessary. I ndividuals want control (or to feel in control) over their media, which is part of the reason why complete convergence is not possible. media markets have become more international, and national regulations may not be compatible with these international media and communications markets. Convergence in media consumption & media buying There was a time when you had simple choices to make – like choosing one newspaper from the 3 or 4 available, one radio station, one television station that broadcasted only in the evenings, couple of magazines from half a dozen available and so on. The major incumbent industries are replaced as engines of growth by new emerging ones; the established technologies and the prevailing paradigm are made obsolete and transformed by the new ones; many of the working and management skills that had been successful in the past become outdated and inefficient … Such changes in the economy are very disturbing of the social status quo.[7]. It was noted that credit/debit cards are widely available to people under the age of 18, and that any more rigorous form of age verification had the potential to raise significant privacy concerns.[45]. Hollywood movies and American television programs were a feature of the global media landscape for most of the 20th century, and this led to extended discussions worldwide about the risks of cultural domination and ‘cultural imperialism’. This report also indicated that benefits to households, business and government arising from the use of the internet to access, operate, purchase and deliver goods, services and information were valued at about $80 billion in 2010.[13]. 3.11 The Convergence Review has also drawn attention to the extent to which convergence is having a transformational impact on media and communications industries, and the need for radical changes to the policy framework in response to such transformations: Australia’s communications sectors are undergoing profound change as a result of convergence. 3.39 Professor Henry Jenkins of the University of Southern California has described the relationship between media convergence and user empowerment, and its implications for traditional media companies, as follows: Convergence requires media companies to rethink old assumptions about what it means to consume media, assumptions that shape both programming and marketing decisions. What else cannot be done by domestic movies. 3.51 It is considerably more difficult to restrict access to online content than is possible for other media platforms. 3.35 The OECD also referred to the wider social implications of the rise of user-created content in these terms: The Internet as a new creative outlet has altered the economics of information production, increased the democratisation of media production and led to changes in the nature of communication and social relationships (sometimes referred to as the ‘rise—or return—of the amateurs’). You'd have to either start over or demote to do much of anything. For example, computer games, books, magazines, websites, and toys which is all part of the process of media convergence. [35] OzTAM, Digital Terrestrial Television and PVR Penetration . [5] M Castells, The Rise of the Network Society: The Information Age—Economy, Society and Culture Volume 1 (1996), 60–61. The interlinking of computing and ICTs, communication networks, and media content that has occurred with the development and popularisation of the Internet, and the convergent products, services and activities that have emerged in the digital media space. It’s the root of so many other trends like programmatic, addressable, social TV, and more. 3.17 At a more general level, Deloitte Access Economics estimated that in 2010, the direct contribution of the internet to the Australian economy was approximately $50 billion, or 3.6% of Australia’s Gross Domestic Product. [6] C Perez, ‘Technological Revolutions and Techno-Economic Paradigms’ (2010) 34 Cambridge Journal of Economics , 185–202. Back before media convergence, content would be gathered first hand by reporters or researchers from each company, but because of media convergence companies are gathering information via social media (Australian Government, 2012). Email info@alrc.gov.au, PO Box 12953 [22], 3.28 There is an accelerated rate of innovation in the context of a knowledge-based economy, in which ideas and innovation are increasingly the drivers of economic growth. Supporting this argument, Deuze cited in Erdal (2011) suggests that media convergence should be viewed as ‘cooperation and collaboration’ between previously unconnected media forms and platforms. Print, Internet, radio, and television companies are all competing for the same advertiser market share. [29] Organisation for Economic Co-operation and Development, Participative We and User-Created Content: Web 2.0, Wikis and Social Networking (2007), 11. 3.10 The rise of a new techno-economic paradigm is invariably disruptive, as it challenges established business models, industry structures, organisational frameworks and public policy settings. 3.46 In May 2011, ABC iView had over one million visitors and 3.3 million visits to the service, amounting to an 84% increase on the figures 12 months previously. This concept refers to the fact that while media convergence in general has encouraged audiences to participate in the process of content creation, it requires extended access to modern technologies, familiarity with the new forms of media, as well as developing certain skills (ibid.). The choice of devices for accessing the internet and 3G and wireless broadband networks is also giving users flexibility in how and where they consume media’.[3]. Their ability to enforce this remit is restricted due to the sheer volume of media content as well as the decentralisation and vast number of media producers. As we go through the years, new inventions and innovations are discovered. In 2009, 92% of child internet users accessed the internet from home, 86% accessed it from school, and 45% from public libraries and internet cafes.[44]. [14] Data taken from Alexa website at 19 July 2011. 3.25 For much of the 20th century, media regulations could be nationally based, as media services largely operated within existing territorial jurisdictions, and were therefore clearly subject to the laws and regulations of a single nation-state, even when they operated as multinational corporations. [16] Organisation for Economic Co-operation and Development, Policy Considerations for Audio-Visual Content Distribution in a Multiplatform Environment (2007), 17–18. Nearly 15.1 million Australians aged 14 or over (83% of the population) went online during the December quarter of 2010, and 71% of internet users went online at least once a day. Drawing on the definitions of media convergence outlined above, it can be argued that one of the ways of understanding media convergence is in terms of interaction between old and new forms of media. According to Jenkins, media convergence is an ongoing process that should not be viewed as a displacement of the old media, but rather as interaction between different media forms and platforms (Jenkins, 2006). . Technological convergence is the merging of technologies that allows us to access previously inaccessible technologies on one device. [2], 3.6 The ACMA identifies a key consequence of convergence for consumers as being a substantial increase in ‘the availability of media content online—from broadcasters, news organisations, social media sites, iTunes and YouTube, to name a few of the main media sources—on an increasing array of connected devices and screens. The growing speed and intensity of innovation, and the increasing diversity of sources of innovation, including users themselves as co-creators of new or improved products and services. [12] News.com.au, YouTube reaches 4 billion views per day: 60 hours of video uploaded per minute at 24 January 2012. As a result, certain segments of the audience arguably remain neglected and unable to fully participate in the new media culture. On the one hand, convergence can be viewed as ‘coming together of different equipment and tools for producing and distributing news’ (ibid.). As it generates losers as well as winners, and disrupts the institutional status quo associated with established institutional and social arrangements, there is invariably conflict and disagreement in the process of social adaptation to technological and economic change. Consequences of this trend can be viewed as both positive and negative. Classification—Content Regulation and Convergent Media (ALRC Report 118), 3. 3.20 Media convergence has major policy consequences. [35] PVRs include FOXTEL IQ2, Austar MyStar and TiVo, and as an increasing number of new digital television purchases take the form of ‘smart TVs’, this share is expected to increase significantly. One question that needs to be asked, however, is whether or not these recent developments are beneficial for the society and the industry itself. It’s generating big budget shifts for agencies. A techno-economic paradigm is defined as: A cluster of inter-related technical, organisational, and managerial innovations whose advantages are to be found not only in a new range of products and systems, but most of all in the dynamics of the relative cost structure of all possible inputs to production. Most theorists agree that in general terms convergence means ‘coming together of two or more things’, however a variety of different arguments have been put forward in an attempt to define what exactly is coming together (Grant and Wilkinson, 2009). The top five online news sites were news.com.au, ninemsn.com.au, smh.com.au, abc.net.au and theage.com.au. Phone +61 7 3248 1224 It is a trend … [8] Department of Broadband, Communications and the Digital Economy, Convergence Review: Emerging Issues Paper (2011), 11. Per day, making it by far the major music retailer worldwide great surge of involves... 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